If there’s one thing I have learned in my tenure at EPCOR, it’s that the payments industry is a never-ending whirlwind of new information, innovations, rules, regulations, guidance and fraud concerns! In over ten years, running out of content for our newsletter has NEVER been an issue! And, just as our team works to keep you informed of ALL things payments, I know you face the same complexities and challenges as you work to communicate this information forward to your corporate and consumer clients.
Over the years, we have introduced our Payments Insider newsletter, Corporate User Webpage, Third-Party User Webpage and other tools to help you pass along important industry news to your corporate payments users. We have also introduced our Did You Know videos geared toward informing multiple audiences on important payments topics.
Now… after working with the EPCOR marketing team, cross-functional brainstorming teams, EPCOR Cash and Treasury Management Committee, EPCOR Education Committee AND polling all of our members… it is my pleasure to introduce our new Marketing and Communications Toolkits created with you in mind and designed to enhance the reach and impact of your payments messaging efforts!
Ready-to-go content from our toolkits will enable you to deliver consistent messaging across various channels, saving you time and effort while ensuring your audience receives meaningful information. Whether you're a small team or a large organization, each toolkit includes a wealth of resources to support your efforts:
- Article Copy: Keep your newsletters and other communications fresh and engaging with our professionally written article copy. These articles cover a range of topics, offering valuable insights and actionable information for your audience.
- Email Blast Copy: Seamlessly integrate copy and accompanying header images into your email templates or Outlook. These pre-written email templates allow you to efficiently communicate important messages while maintaining consistency in your brand voice.
- Social Media Messages: In today's digital landscape, social media platforms are powerful tools for reaching and engaging your audience. Our toolkits provide sample messages and eye-catching images tailored for social media, so you can spread the word effectively.
- Ad Copy: Create compelling advertisements using provided ad copy or leverage our ready-to-go design files. These resources can be used on a variety of platforms including newsletters, websites and social media to help you generate interest among your target audience.
- Video Content: Video offers an engaging and dynamic way to share information. Each toolkit includes a link to one of our informative Did You Know videos or a sample script, empowering you to create your own engaging video content.
Every organization has a unique voice and offerings, so we encourage you to edit and adjust the toolkit's content as needed to align with your organization's brand and messaging. This flexibility allows you to maintain consistency while tailoring the resources to fit your specific requirements.
Our initial collection of toolkits is already available for you to download in the EPCOR Knowledge Community. We are committed to continuously expanding our toolkit offerings to address the evolving needs of the payments industry. Stay tuned to the Knowledge Community and News You Can Use for updates on new toolkits to enhance your communications and marketing efforts.
Fraud Communications Toolkits
Corporate Marketing Toolkits
Effective content is indispensable in today's competitive payments landscape. I hope you will find the toolkits valuable as you work to engage your audience, raise awareness about important payments topics and solidify your organization as a trusted industry leader.
Click the links above to download the toolkits via the members-only EPCOR Knowledge Community.